Situated amidst the scenic landscapes of France, Hartley Attire began life with one sole mission: to provide customers with the highest-quality luxury country and equestrian clothing available. The pride in our craft extends not only to our elegant wearables, but also to our exquisite range of equestrian accessories, from grooming boxes to riding boots (available summer 2024) and more. Every stitch, every leather trim, and every polished buckle speak of our commitment to quality.
But today, we are absolutely delighted to officially reveal a licensing agreement with the venerable Ministry of Defence and with the world-renown Elite Parachute Regiment, the airborne infantry regiment of the British Army.
The Birth of the Parachute Regiment: A Dive into History
The dark clouds of World War II were not just casting shadows on battlefields but were also the harbingers of change in military strategies and the conception of new elite units. Amidst this global chaos, the British Army birthed an idea that would forever change the dynamics of warfare: the formation of the Parachute Regiment.
The Need for a New Strategy
As the global conflict expanded, it became increasingly evident that conventional warfare methods were insufficient. The early stages of World War II witnessed the lightning-fast advances of enemy forces, making traditional land-based counter-offensives challenging. The British Army quickly recognised the urgent need for a force capable of swift and strategic insertions behind enemy lines. This imperative was not merely about confronting the enemy but sowing confusion, disrupting logistics, and paving the way for larger ground forces to advance.
The Advent of the 'Paras'
In response to these challenges, 1940 witnessed the birth of the Parachute Regiment, affectionately known as the 'Paras'. Their formation was not merely an act of necessity but also one of innovation. The concept of paratroopers wasn't entirely new, but the scale and strategic significance given to this regiment was unparalleled. These soldiers weren’t just meant to jump out of planes; they were to be the vanguard, the first strike, the embodiment of agility and surprise.
World War II: Proving their Mettle
The 'Paras' soon demonstrated their worth, becoming an instrumental force in multiple theatres of war. Their role in the famous Operation Market Garden is a testament to their bravery and strategic importance. While the operation didn't achieve all its objectives, the courage and resilience shown by the Parachute Regiment became legendary. Their ability to hold key positions, sometimes vastly outnumbered, earned them respect from friends and foes alike.
In North Africa, the Mediterranean, and the thick forests of Europe, the Paras were at the forefront, disrupting enemy lines, capturing key positions, and creating opportunities for larger allied forces to breach enemy defences. Their successes went beyond mere tactical achievements. The psychological impact of knowing that the Paras could appear anywhere, anytime, played a significant role in tilting the balance of the war.
More than Just Soldiers
But the Parachute Regiment was more than just a military unit; it became a symbol of adaptability, resilience, and innovation. Their rigorous training and unique role in the army fostered a deep sense of camaraderie. The maroon beret they donned wasn't just a piece of clothing; it was a badge of honour, representing sacrifice, bravery, and commitment.
As we look back on the origins and early days of the Parachute Regiment, it's clear that their formation was not just a response to the urgencies of war but a visionary move that redefined modern warfare. Their legacy, established amidst the trials of World War II, serves as a beacon of excellence, adaptability, and indomitable spirit.
Earning the Wings: No Ordinary Feat
To don the esteemed maroon beret and the coveted parachute wings is no small feat. To earn those wings, a recruit must complete a minimum of eight jumps, and the journey to those jumps is paved with determination, courage, and an indomitable spirit. The training is gruelling, both mentally and physically, testing the limits of every individual.
Each year, many hopefuls begin the rigorous training, but only a fraction make it through to the end. It's not just about the physical prowess, but the mental resilience that sets the Paras apart. Only the most dedicated, those willing to push past their boundaries, graduate from the Parachute Regiment training.
Pegasus, Bruneval and the Legacy of The Paras
An unusual yet endearing aspect of the Parachute Regiment is their Shetland pony mascots, Pegasus and Bruneval. These mascots embody the regiment's spirit and are named after two of the most significant operations in the regiment's history. Their presence serves as a reminder of the valour and sacrifices made by the regiment over the years.
Pegasus V, the 22-year-old Shetland pony, serves as The Parachute Regiment mascot. Born in 2001 and known affectionately as 'Peg' or 'Peggy', he was donated by Michelle Birks in 2011. Pegasus has a friendly temperament, showcased in his younger years as 'Blackie' at a car boot sale giving rides to kids. His early exposure to various events and fancy dress competitions contributed to his pleasant demeanor. As Jemima, Michelle's daughter, outgrew him, Pegasus was donated to the regiment, becoming a beloved mascot.
Bruneval III, another Shetland pony, is Pegasus V's companion. Born in 2006, 'Bruno' as referred to by many, has a contrasting temperament to Pegasus, often displaying shyness. Both ponies share a bond, keeping each other company during events requiring overnight stays. They have their distinct likes and dislikes; Pegasus enjoys being the alpha and craves treats, while Bruneval appreciates grooming other horses and taking in his surroundings during walks. Plans are in place for both ponies to retire together, emphasising their shared journey and close companionship within the regiment.
A Special Association
Hartley Attire's association with the Parachute Regiment is deeply personal. Our founder and owner, Stephanie Hartley, is married to a former Parachute Regiment soldier. This connection brings a deeper resonance to our licensing agreement. Every Parachute Regiment-licensed product we sell sees a percentage of its proceeds returned to the Ministry of Defence and the Support Our Paras organisation. Hartley Attire is thrilled to share that we are an official 'Support Our Paras' corporate sponser', a gesture of our immense respect and commitment to the brave men and women of the Armed Forces and the Parachute Regiment. Their motto, 'Every Man An Emperor', encapsulates the essence of every individual in the regiment, symbolising their unparalleled valour and dignity.
We would like to extend our heartfelt thanks to Major Adam Jowett. His unwavering support and guidance have been instrumental in forming our licensing agreement with the Ministry of Defence. Major Jowett, apart from his illustrious service, is also the author of 'No Way Out: The Searing True Story of Men Under Siege', a gripping testament to the resilience of the British forces during challenging times in Afghanistan.
Let's Support Our Paras
Beyond the valour displayed on battlefields and the rigorous training, the welfare of the Parachute Regiment's soldiers and their families remains paramount. One organisation that stands tall in ensuring this welfare is the Support Our Paras organisation:
Support Our Paras is a charity dedicated to assisting the Paras and their families. This renowned organisation has been serving the Parachute Regiment community tirelessly, offering an array of services and programs designed to ensure that the brave men and women, as well as their loved ones, receive the support they need and rightly deserve.
Key initiatives of "Support Our Paras" include:
Welfare Support: The organisation ensures that both serving and retired Paras and their families have access to the necessary support. Whether it's assistance during times of injury, illness, or any form of distress, Support Our Paras steps in to help.
Rehabilitation: The battlefield can leave scars, both physical and mental. The charity plays a pivotal role in supporting the rehabilitation of Paras, providing them with the resources and avenues to reintegrate into society, rediscover their strengths, and rebuild their lives.
Education and Training: Recognising that life beyond the military requires different skills and training, Support Our Paras offers programs that help Paras in transitioning to civilian life, ensuring they have the necessary tools to embark on new career paths.
Memorial and Remembrance: Honouring those who have made the ultimate sacrifice, the organisation ensures that the legacy of fallen Paras is remembered. They facilitate events and remembrances that allow families, friends, and the community to come together in honouring their heroes.
Support Our Paras operates purely on the generosity of donors, fundraisers, and partners. Their dedication mirrors the commitment and bravery displayed by the Paras, ensuring that these heroes and their families always have a support system to lean on.
At Hartley Attire, we deeply appreciate and commend the efforts of Support Our Paras. We urge our patrons to explore to consider contributing to their noble cause.
By choosing Hartley Attire's Parachute Regiment-licensed collections, you do more than wear elegance; you show direct support for the Parachute Regiment. A percentage of every purchase is returned to the Ministry of Defence and the Support Our Paras organisation. When you don our pieces, you not only embrace a legacy of heroism and valour but also financially contribute to the continued welfare and honour of the Armed Forces and the Parachute Regiment.
After all, it's not just about celebrating the legacy of the Paras but ensuring that this legacy continues to thrive, supported by a community that understands and respects their sacrifices.
Wrapping Up
In conclusion, our association with the Parachute Regiment goes beyond a mere business agreement. It's a bond forged in respect, pride, and shared values. We at Hartley Attire are honoured to be a part of this legacy and invite our patrons to explore our Parachute Regiment-licensed collections.
Dress in pride, for in every piece lies a story of heroism, sacrifice, and unparalleled valour.